You don’t need to post every day, chase clients or rely on sales calls to build a business.
Build a Business Where the Right People Come to You Ready for Deeper Work
Use Light the Fire to discover what people genuinely need, create a small paid experience that can cover the cost of bringing them into your community, and serve them until the right people ask how they can work with you more deeply.
In about 15 minutes, find your first paid offer and start building the path that brings the right clients to you.
Get Light the Fire · $27$27 once · No subscription · Lifetime Around the Fire membership includedWe find the words your market uses and shape one clear paid starting point
Open the experience, welcome the right people and create a natural path into deeper work

WHY I CREATED THIS
I Spent Years Building Marketing Systems. Then I Learned That Trust Works Better Than Pressure.
I’m Scottie. I spent years building funnels and campaigns designed to get attention and make sales. But meaningful work does not begin with pressure. It begins by listening to people, understanding what they need and giving them a useful way to begin.
That is why Light the Fire starts with people—not more content or a harder sales script. You create a small paid experience, serve people well and build trust. The right people can then decide whether they want to go deeper with you.
The goal is to create the moment when the right person can ask, “Can you help me with the deeper part?”
IS THIS FOR YOU?
Light the Fire Is for People Who Want the Right Clients to Come to Them Through Trust—not Pressure
This is for you if…
- You have meaningful work to offer and want an easier, more natural way for the right people to discover it and ask for your help.
- You are willing to listen to real people, understand what they need and serve them with a useful first experience.
- You believe trust and naturally developing relationships are the foundation of a business that feels good to run.
This is probably not for you if…
- You are more interested in making a sale than truly helping the person in front of you.
- You want a business that requires no listening, personal involvement or meaningful service.
- You are comfortable using pressure, false urgency, exaggerated promises or other manipulative techniques to make people buy.
EVERYTHING INCLUDED
What You Get For $27
A useful first step toward the clients you want, a community you can grow with for life, and weekly support to keep moving.
Progress Toward Your Goal
A researched small paid offer that gives the right people a useful first step into your work.
A Like-Minded Community for Life
Lifetime access to Around the Fire: entrepreneurs building through service, trust and real relationships.
Weekly Support
Weekly group gatherings, recordings, and shared tools to help you build, test and improve your offers, ads and landing pages.
A FEW PRACTICAL ANSWERS
Before you begin
What happens after I pay?
You’ll be directed to the Light the Fire research software. Answer three questions about your work and the people you want to help to get started. Your Around the Fire community invitation goes to your checkout email. If it doesn’t arrive, email us and we’ll help.
What support is included?
Weekly group gatherings, community questions, shared tools and recordings are included. You can catch up when you miss a gathering. This is group support; private coaching and done-for-you installation are not included.
Is there a subscription or anything else I have to buy?
No subscription. The $27 payment includes the research tools and lifetime Around the Fire membership. You don’t need to buy another course to use what we share. Any ads you run or platform you choose to host your own community are separate costs. Sales and advertising results aren’t guaranteed.
What if it isn’t for me?
Message or email us within 30 days for a no-questions-asked refund. You can keep your community access and the materials.
30 DAYS TO TRY IT
Try it and see if it feels right.
One payment of $27. Lifetime membership. No subscription. If it isn’t for you, message or email us within 30 days for a no-questions-asked refund.
You can keep the tools, recordings and community access.
Make yourself at home
$27 once
One-time payment